A lot of the time, we are taught that each of us are special. But no one asks, "what do you mean by 'special' ?" Disney-Pixar's The Incredibles's kind of special seems to be mostly that of super powers.
Once upon a time, Mr. Incredible, Elastigirl, Frozone, and others are living the glory days of being superheroes. But after all the accidents they caused while generally doing good things, the public demands that the Supers leave society. 
Now it's fifteens years later. Bob Parr, (Mr. Incredible) has married Elastigirl, (Helen Parr), and now has three children: Violet, Dash, and Jack Jack. Even though they all have superpowers, they have to assume themselves as "normal." The Parr family and others have to hide their powers from the world, and thus limits what they can do in public. (Such as Dash not being allowed to play sports because of his powers.) If they reveal them by accident, the government has to erase the memories of the witnesses and relocate the supers in hiding. In the film we know that this has happened to the Incredibles more than once. Hiding their abilities of course can be very hard for them to do, and sometimes causes mischief and tension within the family. Compared to the life of a superhero, Bob hates his job in an insurance company and takes every chance he gets for excitement and to help others, even if that means listening to police scanners and getting into trouble. When he gets a mysterious offer that allows him to do hero work, he doesn't hesitate. When he comes to a tropical island to do this work, he's confronted by Syndrome. When Syndrome was a boy, he desperately wanted to be Mr. Incredible's sidekick, but Mr. Incredible refused. Using the inventions he's made that give him abilities that look like that of a superhero, Syndrome's out to get his revenge on Mr. Incredible and all superheroes. Will Mr. Incredible and his family be able to save the day, or are the Supers truly no more? The film makers to this film used a common technique of color. In the beginning of the film that's set in the glory days, they use a ton a hot colors like red, orange, and yellow. But in the present time where the rest of the film is set, there's a lot of gray and lighter colors. This compares the feelings of our characters' lives during those two different times. By the climax of the film, the color schemes have combined, which make the the supers stand out from the "normal" world.
The fact that the world expects the supers to be "normal" can sometimes lower their self esteem. Although their superpowers are supposed to make them special, some can't help but feel like that because everyone's special, no one is. This is basically Syndrome's main goal as the antagonist. Since he didn't have superpowers, he looked up to those who did. But when Mr. Incredible let him down, Syndrome feels that superpowers just make people ignorant and decides to use his inventions to make everyone super and thereby making superpowers themselves part of a normal world. "And when everyone's super, no one will be."Now we need to break this down: A lot of us are told that we "shouldn't care what other people think." It's harder to do that when the people that frown on the supers force them into hiding. Once the supers are allowed to be themselves, they truly shine. The same concept can be applied to those who don't have super powers. Essentially, you don't have to be super to be special, and you don't have to be special to be super!
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